Distributed Ledger Technology (DLT) guidelines for approving and sending SMS in India.
Example:
- OTP message required for completing a Net-banking transaction.
- OTP message required for completing credit/debit card transaction at a Merchant location.
Example:
- Confirmation messages payment transactions, purchase confirmation, delivery status etc.
- OTP messages for payments through Payment Wallet over E-Commerce website, OTP messages for App login
- Periodic balance info, bill generation, bill dispatch, due date reminders, recharge confirmation (DTH, cable, prepaid electricity recharge, etc)
- Messages from schools-attendance/transport alerts.
- Messages from hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge, reports.
- Confirmatory messages from app-based services.
- Govt/DOT/TRAI mandated messages.
- Service updates from car workshops, repair shops, gadgets service centres.
- Directory services like Justdial, yellow pages.
- Day-end/month-end settlement alerts to securities/Demat account holders.
Example:
- Messages to the existing customers recommending or promoting other products or services.
- Re-engagement messages sent to existing customer like “It’s been 30 days since you last visited our platform. Visit now and explore our new products”
Example:
- Offer messages to new users like “Shop for 3999 and get 10% off on our App. Limited time offer. T&C. Download the App now…”
- Pack Upgrade message to existing customers like “Upgrade to our pro plan. Get credit limit of 1k and pay once in 30 days. Click here…”
No of messages | Text characters | Unicode characters |
---|---|---|
1 SMS | 160 | 70 |
2 SMS | 306 | 134 |
3 SMS | 459 | 201 |
4 SMS | 612 | 268 |
5 SMS | 765 | 335 |
promotional
& service – explicit
.Transactional
category by non-banking enterprises.