Enhanced branching capabilities

We are excited to announce significant improvements to our branching capabilities. With the addition of more data types, you can now set precise conditions on various inputs within your branches, such as actor, recipient, and brand properties. This enhancement allows you to tailor your workflows more effectively, ensuring that each journey is as personalized and efficient as possible.

If you haven't yet explored our branching feature, now is a great time to do so. It offers a robust way to construct multi-step journeys within a single workflow.

Here are some example use cases where you could use branch:

• A/B test notification content by splitting cohorts based on user properties like region.
• Customize digest schedules (immediate, daily, weekly) using key in your trigger data or recipient’s preference.
• For support ticket requests, adjust who gets alerts, when to send them (immediately or batched), and which channels to use based on the issue’s priority.
• Define different next steps in an onboarding checklist depending on a user’s completion percentage. Here, you can also fetch completion% just before sending the next reminder.