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The SuprSend Datadog connector streams notification metrics to your Datadog account via OpenTelemetry (OTLP) in near real-time — with latency under 1 minute. It covers three key areas of your notification pipeline:

API Requests

Track every API call hitting SuprSend — success/failure counts, error breakdowns, and request volume over time.

Workflow Executions

Monitor workflow performance, catch execution errors early, and identify top failing workflows.

Messages

Follow the full message lifecycle — triggered, delivered, seen, clicked — with delivery errors by vendor and channel.
Enterprise plan feature. The SuprSend Datadog connector is only available on our Enterprise plan.

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How it works

SuprSend exports suprsend.* metrics to Datadog via OTLP over HTTP. You provide your Datadog OTLP endpoint and API key, choose which events to sync, and SuprSend streams them in near real-time — with latency under 1 minute. Once connected you can build custom dashboards, set up monitors and alerts for delivery failures or API errors, slice by any dimension (workspace, tenant, workflow, channel, vendor, template), and correlate notification health with your infrastructure and APM data in Datadog. All metrics are tagged by workspace, tenant, workflow, category, channel, vendor, template, node, and error details. See Reported metrics for the full list.
Please refer to your Datadog pricing agreement for information on how custom metrics sent to Datadog are priced for your account.

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Installing the connector

1

Create a new connector

In your SuprSend dashboard, navigate to Connectors and click New Connector.
2

Configure connector settings

Fill in the following fields:
FieldDescription
Connector NameA label to identify this connector (e.g. Datadog Production)
OTLP EndpointSelect the site that matches your Datadog account’s region from the dropdown
API KeyA Datadog API key from the API Keys page. We recommend creating a dedicated key for SuprSend
Events to syncOne or more metric events to export (see Reported metrics)
ProtocolHTTP
3

Save the connector

Click Save. Your metrics will start streaming to Datadog within a few minutes.

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Dashboard starter kit

Get started quickly with our pre-built Datadog dashboard to visualize your SuprSend metrics in a few clicks.
Copy Dashboard Starter Kit JSON
{"title":"SuprSend Notification Dashboard","description":"","layout_type":"ordered","reflow_type":"fixed","tags":[],"template_variables":[{"name":"api_type","prefix":"api_type","available_values":[],"default":"*"},{"name":"workflow_slug","prefix":"workflow_slug","available_values":[],"default":"*"},{"name":"category","prefix":"category","available_values":[],"default":"*"},{"name":"channel","prefix":"channel","available_values":[],"default":"*"},{"name":"vendor","prefix":"vendor","available_values":[],"default":"*"}],"widgets":[{"definition":{"type":"note","content":"## Overview","background_color":"white","font_size":"14","text_align":"left","vertical_align":"top","show_tick":false,"tick_pos":"50%","tick_edge":"left","has_padding":true},"layout":{"x":0,"y":0,"width":12,"height":1}},{"definition":{"type":"query_value","title":"API Requests \u2014 Total","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Total Requests"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.api_request.total{*}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":0,"y":1,"width":3,"height":2}},{"definition":{"type":"query_value","title":"Workflows \u2014 Total","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Total Executions"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.workflow_execution.total{*}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":3,"y":1,"width":3,"height":2}},{"definition":{"type":"query_value","title":"Notifications \u2014 Triggered","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Triggered"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.triggered{*}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":6,"y":1,"width":3,"height":2}},{"definition":{"type":"note","content":"### Glossary\n\n**Requests** \u2014 API/SDK calls made to SuprSend. Failures at this stage typically mean a bad request or missing assets (e.g. recipient not found, workflow doesn't exist). A failed request does not trigger a workflow execution.\n\n**Workflow Executions** \u2014 Workflows that were actually executed for a recipient. This excludes skipped runs (e.g. trigger conditions not met, throttle limits hit). Each execution corresponds to one recipient. Errors here stem from issues like variable mismatches, incorrect vendor configuration on a delivery node, or a failed webhook request.\n\n**Notifications** \u2014 Messages sent by SuprSend to the end vendor (e.g. SendGrid, Twilio, FCM). For out-of-the-box channels, final delivery is handled by the vendor, and delivery errors are reported back by them. The exception is Inbox, where SuprSend handles delivery end-to-end. Common causes of delivery failures include vendor misconfiguration, invalid or expired channel credentials (e.g. a stale push token), or client-side blocks (e.g. mailbox full, DND settings).","background_color":"white","font_size":"12","text_align":"left","vertical_align":"top","show_tick":false,"tick_pos":"50%","tick_edge":"left","has_padding":true},"layout":{"x":9,"y":1,"width":3,"height":4}},{"definition":{"type":"query_value","title":"API Requests \u2014 Failed","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Failed"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.api_request.errors{*}.as_count()","aggregator":"sum"}],"response_format":"scalar","conditional_formats":[{"comparator":">","value":0,"palette":"red_on_white"},{"comparator":"<=","value":0,"palette":"green_on_white"}]}],"autoscale":true,"precision":0},"layout":{"x":0,"y":3,"width":3,"height":2}},{"definition":{"type":"query_value","title":"Workflows \u2014 Failed","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1 + query2","alias":"Failed"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.workflow_execution.errors{*}.as_count()","aggregator":"sum"},{"name":"query2","data_source":"metrics","query":"sum:suprsend.broadcast_execution.errors{*}.as_count()","aggregator":"sum"}],"response_format":"scalar","conditional_formats":[{"comparator":">","value":0,"palette":"red_on_white"},{"comparator":"<=","value":0,"palette":"green_on_white"}]}],"autoscale":true,"precision":0},"layout":{"x":3,"y":3,"width":3,"height":2}},{"definition":{"type":"query_value","title":"Delivery Errors","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Delivery Failures"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.delivery_errors{*}.as_count()","aggregator":"sum"}],"response_format":"scalar","conditional_formats":[{"comparator":">","value":0,"palette":"red_on_white"},{"comparator":"<=","value":0,"palette":"green_on_white"}]}],"autoscale":true,"precision":0},"layout":{"x":6,"y":3,"width":3,"height":2}},{"definition":{"type":"note","content":"## API Requests & Failures\n**Requests** \u2014 API calls made to SuprSend (workflow triggers, event tracking, user updates etc.). Use the template variables at the top to filter by `api_type`.","background_color":"white","font_size":"14","text_align":"left","vertical_align":"top","show_tick":false,"tick_pos":"50%","tick_edge":"left","has_padding":true},"layout":{"x":0,"y":5,"width":12,"height":1}},{"definition":{"type":"timeseries","title":"API Requests & Failures Over Time (15 min)","title_size":"16","title_align":"left","show_legend":true,"legend_layout":"auto","legend_columns":["avg","min","max","value","sum"],"requests":[{"formulas":[{"formula":"query1","alias":"Total Requests","style":{"palette":"blue","palette_index":4}},{"formula":"query2","alias":"Failed Requests","style":{"palette":"red","palette_index":4}}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.api_request.total{$api_type}.as_count().rollup(sum, 900)"},{"name":"query2","data_source":"metrics","query":"sum:suprsend.api_request.errors{$api_type}.as_count().rollup(sum, 900)"}],"response_format":"timeseries","display_type":"line","style":{"palette":"dog_classic","line_type":"solid","line_width":"normal"}}],"yaxis":{"include_zero":true}},"layout":{"x":0,"y":6,"width":5,"height":3}},{"definition":{"type":"toplist","title":"Errors by API Type","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Error Count","limit":{"count":10,"order":"desc"}}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.api_request.errors{$api_type} by {api_type}.as_count()","aggregator":"sum"}],"response_format":"scalar"}]},"layout":{"x":5,"y":6,"width":4,"height":3}},{"definition":{"type":"sunburst","title":"Requests by API Type","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.api_request.total{$api_type} by {api_type}.as_count()","aggregator":"sum"}],"response_format":"scalar"}]},"layout":{"x":9,"y":6,"width":3,"height":3}},{"definition":{"type":"note","content":"## Workflow Executions & Failures\n**Executions** \u2014 Workflow and broadcast runs that process notification logic (routing, templates, channel selection). Use the template variables to filter by `workflow_slug` or `category`.","background_color":"white","font_size":"14","text_align":"left","vertical_align":"top","show_tick":false,"tick_pos":"50%","tick_edge":"left","has_padding":true},"layout":{"x":0,"y":9,"width":12,"height":1}},{"definition":{"type":"timeseries","title":"Workflow Executions & Errors Over Time (15 min)","title_size":"16","title_align":"left","show_legend":true,"legend_layout":"auto","legend_columns":["avg","min","max","value","sum"],"requests":[{"formulas":[{"formula":"query1","alias":"Total Executions"},{"formula":"query2","alias":"Workflow Errors","style":{"palette":"red","palette_index":4}},{"formula":"query3","alias":"Broadcast Errors","style":{"palette":"red","palette_index":2}}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.workflow_execution.total{$workflow_slug,$category}.as_count().rollup(sum, 900)"},{"name":"query2","data_source":"metrics","query":"sum:suprsend.workflow_execution.errors{$workflow_slug,$category}.as_count().rollup(sum, 900)"},{"name":"query3","data_source":"metrics","query":"sum:suprsend.broadcast_execution.errors{$workflow_slug,$category}.as_count().rollup(sum, 900)"}],"response_format":"timeseries","display_type":"line","style":{"palette":"dog_classic","line_type":"solid","line_width":"normal"}}],"yaxis":{"include_zero":true}},"layout":{"x":0,"y":10,"width":5,"height":3}},{"definition":{"type":"toplist","title":"Top Failing Workflows","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Errors","limit":{"count":100,"order":"desc"}}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.workflow_execution.errors{$workflow_slug,$category} by {workflow_slug}.as_count()","aggregator":"sum"}],"response_format":"scalar"}]},"layout":{"x":5,"y":10,"width":4,"height":3}},{"definition":{"type":"sunburst","title":"Executions by Workflow","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.workflow_execution.total{$workflow_slug,$category} by {workflow_slug}.as_count()","aggregator":"sum"}],"response_format":"scalar"}]},"layout":{"x":9,"y":10,"width":3,"height":3}},{"definition":{"type":"note","content":"## Notification Delivery & Engagement\n**Delivery** \u2014 Actual notifications sent to end-users via channels (email, SMS, push, WhatsApp, etc.). Use the template variables to filter by `channel` or `vendor`.","background_color":"white","font_size":"14","text_align":"left","vertical_align":"top","show_tick":false,"tick_pos":"50%","tick_edge":"left","has_padding":true},"layout":{"x":0,"y":13,"width":12,"height":1}},{"definition":{"type":"query_value","title":"Triggered","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Triggered"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.triggered{$channel,$vendor}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":0,"y":14,"width":2,"height":2}},{"definition":{"type":"query_value","title":"Delivered","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Delivered"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.delivered{$channel,$vendor}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":2,"y":14,"width":2,"height":2}},{"definition":{"type":"query_value","title":"Delivery Failures","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Delivery Failures"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.delivery_errors{$channel,$vendor}.as_count()","aggregator":"sum"}],"response_format":"scalar","conditional_formats":[{"comparator":">","value":0,"palette":"red_on_white"},{"comparator":"<=","value":0,"palette":"green_on_white"}]}],"autoscale":true,"precision":0},"layout":{"x":4,"y":14,"width":2,"height":2}},{"definition":{"type":"query_value","title":"Seen","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Seen"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.seen{$channel,$vendor}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":6,"y":14,"width":2,"height":2}},{"definition":{"type":"query_value","title":"Clicked","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Clicked"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.clicked{$channel,$vendor}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":true,"precision":0},"layout":{"x":8,"y":14,"width":2,"height":2}},{"definition":{"type":"query_value","title":"% Delivered","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"(query2 / query1) * 100","alias":"% Delivered"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.triggered{$channel,$vendor}.as_count()","aggregator":"sum"},{"name":"query2","data_source":"metrics","query":"sum:suprsend.messages.delivered{$channel,$vendor}.as_count()","aggregator":"sum"}],"response_format":"scalar"}],"autoscale":false,"precision":1,"custom_unit":"%"},"layout":{"x":10,"y":14,"width":2,"height":2}},{"definition":{"type":"timeseries","title":"Delivered & Delivery Errors Over Time (15 min)","title_size":"16","title_align":"left","show_legend":true,"legend_layout":"auto","legend_columns":["avg","min","max","value","sum"],"requests":[{"formulas":[{"formula":"query1","alias":"Triggered"},{"formula":"query2","alias":"Delivered"},{"formula":"query3","alias":"Delivery Errors","style":{"palette":"red","palette_index":4}}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.triggered{$channel,$vendor}.as_count().rollup(sum, 900)"},{"name":"query2","data_source":"metrics","query":"sum:suprsend.messages.delivered{$channel,$vendor}.as_count().rollup(sum, 900)"},{"name":"query3","data_source":"metrics","query":"sum:suprsend.messages.delivery_errors{$channel,$vendor}.as_count().rollup(sum, 900)"}],"response_format":"timeseries","display_type":"line","style":{"palette":"dog_classic","line_type":"solid","line_width":"normal"}}],"yaxis":{"include_zero":true}},"layout":{"x":0,"y":16,"width":6,"height":3}},{"definition":{"type":"timeseries","title":"Seen & Clicked Over Time (15 min)","title_size":"16","title_align":"left","show_legend":true,"legend_layout":"auto","legend_columns":["avg","min","max","value","sum"],"requests":[{"formulas":[{"formula":"query1","alias":"Seen"},{"formula":"query2","alias":"Clicked"}],"queries":[{"name":"query1","data_source":"metrics","query":"sum:suprsend.messages.seen{$channel,$vendor}.as_count().rollup(sum, 900)"},{"name":"query2","data_source":"metrics","query":"sum:suprsend.messages.clicked{$channel,$vendor}.as_count().rollup(sum, 900)"}],"response_format":"timeseries","display_type":"line","style":{"palette":"dog_classic","line_type":"solid","line_width":"normal"}}],"yaxis":{"include_zero":true}},"layout":{"x":6,"y":16,"width":6,"height":3}},{"definition":{"type":"query_table","title":"Delivery & Engagement \u2014 Workflow Level Breakdown","title_size":"16","title_align":"left","requests":[{"formulas":[{"formula":"query1","alias":"Triggered","cell_display_mode":"number"},{"formula":"(query2 / query1) * 100","alias":"% 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To import, visit dashboards, click New Dashboard, then click the gear icon in the top-right corner and choose Import dashboard JSON. Paste the JSON above. Use the copy button to copy the JSON.

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Setting up alerts

Once your metrics are flowing into Datadog, you can set up monitors to get paged when something goes wrong in your notification pipeline. Here are two examples to get you started.

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Example 1 — Alert on delivery error rate spike

Alert when message delivery errors exceed a threshold — useful for catching vendor-side failures or misconfigurations before users notice.
  1. In Datadog, go to Monitors → New Monitor and select Metric.
  2. Under Choose the detection method, select Threshold Alert.
  3. Under Define the metric, enter: 
    sum:suprsend.messages.delivery_errors{*}.as_count()
    Set Evaluate the bounds for the last to 5 minutes.
  4. Under Set alert conditions:
    • Trigger when the evaluated value is: above the threshold
    • Alert threshold: 50 — adjust based on your typical delivery volume. A good starting point is 1–2% of your average message volume per 5 minutes.
    • Warning threshold: 20 — optional, but useful for early visibility before a full alert fires
    • If data is missing: set to Evaluate as zero
  5. Under Configure notifications & automations, give the monitor a name (e.g. SuprSend — Delivery Error Spike) and add a message with context: 
    Delivery errors are elevated — {{value}} errors in the last 5 minutes.
Investigate: https://app.suprsend.com/logs
    Add your notification recipients (email, Slack, PagerDuty, etc.) using @ mentions in the message body.
  6. Click Save.

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Example 2 — Alert on anomalous message delivery drop

Alert when delivered message volume drops unexpectedly — useful for catching silent failures where messages stop flowing without a corresponding error spike.
  1. In Datadog, go to Monitors → New Monitor and select Metric.
  2. Under Choose the detection method, select Anomaly Detection.
  3. Under Define the metric, enter: 
    sum:suprsend.messages.delivered{*}.as_count()
    Set Evaluate the bounds for the last to 15 minutes.
  4. Under Set alert conditions:
    • Trigger when the evaluated values have been: below the bounds — so you’re only alerted when delivery drops, not when it spikes
    • Alert threshold: 75 — alert when 75% or more of the values in the window fall below the expected range
    • Under Advanced options → Anomaly detection algorithm options: set deviations to 2 and keep the algorithm as basic
  5. Under Configure notifications & automations, give the monitor a name (e.g. SuprSend — Delivery Drop Anomaly) and add a message: 
    Message delivery has dropped below expected levels — {{value}} messages delivered in the last 15 minutes.
Investigate: https://app.suprsend.com/logs
    Add your notification recipients using @ mentions in the message body.
  6. Click Save.
Scope either monitor to a specific workflow or channel by adding workflow_slug:your-workflow or channel:email to the metric query in step 3. This lets you create targeted monitors for your most critical notification flows.

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Reported metrics

SuprSend streams the following suprsend.* counter metrics to Datadog. All counters are monotonically increasing and represent cumulative counts from the time the connector is enabled.

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API Requests

Track the volume and health of every API call made to SuprSend.
MetricDescription
suprsend.api_request.totalTotal number of API requests received by SuprSend. Use the status tag to break down by outcome — sent, in_progress, success, failed, or partial_failure.
suprsend.api_request.errorsAPI requests that failed to process due to an error. Group by api_type to identify which endpoint is failing, and by error_severity to prioritize investigation.
Tags on API Request metrics
TagDescriptionExample values
api_typeThe SuprSend API endpoint that was calledworkflow_trigger, broadcast_trigger, user_edit, event
methodHTTP method of the requestPOST, GET, PUT, PATCH
statusOutcome of the requestsent, in_progress, success, failed, partial_failure
workspace_keyIdentifier of the SuprSend workspace (environment)your_workspace_key
workspace_slugSlug of the SuprSend workspace. Eg. staging
tenant_idTenant ID if the request is scoped to a tenanttenant_abc
error_severitySeverity level of the error (on error metrics only)critical, warning, info

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Workflow Executions

Monitor how your workflows and broadcasts are performing and quickly spot execution failures.
MetricDescription
suprsend.workflow_execution.totalTotal number of workflow executions started. Workflow executions are counted per-recipient. Use workflow_slug and category tags to drill down into specific workflows.
suprsend.workflow_execution.errorsWorkflow executions that failed to process due to an error.
suprsend.broadcast_execution.errorsBroadcast executions that failed to process due to an error.
Tags on Workflow Execution metrics
TagDescriptionExample values
workflow_slugSlug of the workflow that was executedwelcome-flow, order-confirmation
trigger_typeHow the workflow was triggeredapi, event
categoryNotification category of the workflowtransactional, promotional
root_categoryTop-level category when categories are nestedmarketing
workspace_slugSlug of the SuprSend workspacemy-workspace
workspace_keyIdentifier of the SuprSend workspace (environment)your_workspace_key
tenant_idTenant ID if the workflow is scoped to a tenanttenant_abc
error_severitySeverity level of the error (on error metrics only)critical, warning, info

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Messages

Follow the full lifecycle of every message — from trigger through delivery, open, and click — and monitor delivery failures by vendor and channel.
MetricDescription
suprsend.messages.triggeredTotal number of messages triggered. Slice by channel and vendor to see volume distribution.
suprsend.messages.deliveredTotal number of messages delivered to the recipient.
suprsend.messages.delivery_errorsMessages that failed to deliver due to an error. Use vendor / channel tags to isolate the error source.
suprsend.messages.seenTotal number of messages seen by the recipient. Requires vendor webhook callbacks to be configured (see note below).
suprsend.messages.clickedTotal number of messages clicked by the recipient. Requires vendor webhook callbacks to be configured (see note below).
Tags on Message metrics
TagDescriptionExample values
workspace_slugSlug of the SuprSend workspacemy-workspace
workspace_keyIdentifier of the SuprSend workspace (environment)your_workspace_key
tenant_idTenant ID if the message is scoped to a tenanttenant_abc
categoryNotification category of the parent workflowtransactional, promotional
channelDelivery channel used for the messageemail, sms, push, whatsapp, inbox, slack, ms_teams
vendorVendor used to deliver the messagemailgun, twilio, firebase, sendgrid, etc.
workflow_slugSlug of the workflow that generated the messagewelcome-flow, order-confirmation
  • All metrics are scoped to the SuprSend environment (e.g. production, staging) via the workspace_key tag.
  • For delivery, seen, and click metrics to be populated for Email, SMS, and WhatsApp, configure https://hub.suprsend.com/webhook/* as a callback URL in your vendor dashboard. See the vendor integration docs for per-vendor instructions.
  • For error details, the SuprSend dashboard provides more granular information via Logs and Analytics.

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Disabling the connector

To pause metrics streaming, open the connector from the Connectors page and toggle Enable sync off. Re-enable it at any time to resume.