This section is a step by step guide to select Sendgrid as your email service provider. You can use your existing Sendgrid account to integrate, or create a new account from here

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Sendgrid integration on SuprSend account

On the SuprSend dashboard, go to vendor page from side panel and click Email -> Sendgrid from the list of Vendors. This will open vendor details page as shown below:

Form FieldDescription
NicknameYou can give any name which may help you to identify this account easily. For example- Sendgrid [Production]
API KeyYou will get this API Key from your Sendgrid account. SuprSend uses this API Key to send email on your behalf via your registered Sendgrid account.
From NameDefault ‘From Name’ that email will go from. You can override this in the individual template. e.g. SuprSend
From AddressDefault ‘From Email ID’ that email will go from. You can override this in the individual template. e.g. support@suprsend.com
Reply AddressDefault ‘Reply To Email id’ on which replies are received. You can override this in the individual template. e.g. support@suprsend.com
Price per notificationThis is the amount you pay per email notification to Sendgrid. It helps us to calculate, estimate and optimise your cost spent on notifications.

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How to get API Key from Sendgrid account

In order to generate the Sendgrid API Key, you can refer the section: Create an API Key on Sendgrid.

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Setting callback URL in Sendgrid account

One of the platform advantage of using SuprSend as a central communication system is that it shows notification analytics for all channels in your SuprSend account together.

Go to Settings->Mail settings -> Event Webhook

Authorization: None

Post URL: https://hub.suprsend.com/webhook/sendgrid/ Deliverability data: select all

Engagement Data: select all

It’s recommended to allow recipients to unsubscribe from emails. You can either:

  1. Use your vendor’s unsubscribe link by enabling Unsubscribes in Sending → Domain settings (Tracking section). This opts users out of all emails from that vendor.

  2. Use SuprSend’s hosted preference page for more granular control, allowing users to manage preferences per category while also reducing unnecessary vendor API calls for opt-outs.

Why it’s important to give unsubscribe option in email?

First, it is required by the CAN-Spam Act. Second, if you don’t give them this option, they are more likely to click on the spam complaint button, which will cause more harm than allowing them to unsubscribe. Finally, many ESPs look for unsubscribe links and are more likely to filter your email if they don’t have them.

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Migrating Email templates from Sendgrid

If you have used sendgrid design library to design email templates and planning to migrate your existing templates to SuprSend. You can do that using our email HTML editor. Please follow the steps below for migration:

1

Export HTML file of your existing template

2

Copy paste the HTML content in SuprSend email editor

  • Go to email editor and click on Switch to HTML editor and paste the HTML template downloaded from Sendgrid and click on Publish

Make sure to add sample data for all variables before publishing the template. You can add sample data via “Mock data” button on the top right side of template editor. If you using default footer in Sendgrid template, please add below mock data along with other template variables.

{
  "Sender_Zip": "test",
  "Sender_City": "test",
  "Sender_Name": "Nikita",
  "unsubscribe": "test",
  "Sender_State": "test",
  "Sender_Address": "test",
  "unsubscribe_preferences": "test"
}

After publishing the template, you can test template using “Test template” functionality on the template editor.