Overview
Use tenant properties in templates to dynamically render tenant-specific content. One template works for all tenants—SuprSend replaces variables with tenant-specific values at runtime.Email Template Design
Tenant variables in other channels are referred as$brand.<property> in templates. For email template designer, you get pre-built tenant component to automatically get the branded header, footer, and buttons for a tenant.
Find and add tenant component
Inside email template designer, find tenant component in the right side content menu and add it to your template.

Select relevant block type
Select relevant block type (header, footer, buttons) from the right panel.

Customize the selected block
Tenant blocks use the tenant’s primary color and logo by default. Click any block to customize colors, padding, and styling from the right panel. To insert tenant variables anywhere in a block, use
{{$brand.<property>}}. See the full list of available variables.Customizing other channels templates
You can customize other channels using tenant variables as{{$brand.<property>}} in the template.
Available Variables
Use{{$brand.<property>}} in handlebars templates and data["$brand"].<property> in JSONNET templates. Variables are replaced at runtime with the tenant’s properties (from the tenant_id passed when sending).
Basic
| Variable | Description |
|---|---|
$brand.tenant_id | Tenant identifier (max 64 chars). |
$brand.tenant_name | Display name for the tenant. |
$brand.logo | URL of the tenant’s logo image. |
| Variable | Description |
|---|---|
$brand.primary_color | Primary brand color (hex). |
$brand.secondary_color | Secondary brand color (hex). |
$brand.tertiary_color | Tertiary brand color (hex). |
| Variable | Description |
|---|---|
$brand.social_links.website | Website URL. |
$brand.social_links.facebook | Facebook profile or page URL. |
$brand.social_links.twitter | Twitter/X profile URL. |
$brand.social_links.instagram | Instagram profile URL. |
| Variable | Description |
|---|---|
$brand.properties.<key> | Any custom property set on the tenant (e.g. $brand.properties.support_email). |